Purpose

Corporate Purpose Under Financial Stress In every economic downturn, boards and CEOs face an inescapable paradox: when profits are compressed, should a company double-down on its stated purpose or retreat to pure financial survival? While conventional wisdom often pressures leaders toward the latter, evidence suggests that an authentic, actionable purpose is a strategic asset during […]

Corporate Purpose Under Economic Stress In every major economic downturn — from the 2008 global financial crisis to the COVID 19 pandemic recession — a central theme has emerged: some corporations merely survive, others thrive, and a rare few leverage purpose itself as a strategic asset. In today’s era of volatility — marked by geopolitical