Competitive Strategy

Strategy in Platform-Dominated Markets: Competing Where “Markets Become Networks” In traditional industries, strategy was largely about scale, cost, and differentiation. In platform-dominated markets, those rules are still relevant—but they are no longer sufficient. The defining shift is structural: firms are no longer competing in markets, but increasingly competing to become the market itself. From Amazon’s […]

Strategy in Network-Dominated Markets In network-dominated markets, traditional competitive strategy—built around cost curves, differentiation, and operational efficiency—often breaks down. Instead, value accrues disproportionately to platforms that can generate, sustain, and compound network effects. From Microsoft and Meta to Uber and Airbnb, the defining feature of success is not marginal cost advantage but feedback loops between

Strategy in Markets With Network Effects: A New Playbook for Winners In the digital era, certain markets do not behave like classic competitive arenas of price and product features. Instead, they are battlegrounds where network effects dominate—where value increases with every new user, partner, or node in the network, often resulting in winner takes most